Founded in 1997 [1], The Kaplan Thaler Group is an integrated marketing and advertising agency based in New York City[2]. Its capabilities include: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, out of home, and POS/collateral. The agency is perhaps best known for creating the Aflac duck [3], Herbal Essences Totally Organic Experience,[4] Continental Airlines “Work Hard. Fly Right.” and Swiffer Sweeper campaigns [5]. Its clients include Wendy’s, U.S. Bank, Pfizer, Champion as well as Procter and Gamble’s [6] Dawn, Cascade and Swiffer brands. The Kaplan Thaler Group is a wholly owned subsidiary and independently operating unit within the Publicis Groupe, the third largest communications holding company in the world.
Led by CEO and Chief Creative Officer Linda Kaplan Thaler and President Robin Koval, the agency chronicled its approach toward marketing in their 2003 release, BANG! Getting Your Message Heard in a Noisy World, which made the Wall Street Journal Best Seller List. Subsequent titles include The New York Times best-seller THE POWER OF NICE: How to Conquer the Business World with Kindness [7] and THE POWER OF SMALL: Why Little Things Make All the Difference, also a Wall Street Journal best-seller.
BANG! Getting Your Message Heard in a Noisy World (Random House, 2003)
THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)
1 The New York Times, 1999
2 The New Yorker, 2005
3 The Wall Street Journal, 2004
4 Fast Company, 2003
5 Brandweek, 2009
6 USA Today, 2004
7 Newsweek, 2006